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30 May
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22 Apr
Dodge’s 100th Year Ad Offers Appropriate Advice for All Ages
In a world where Facebook, Twitter, Instagram and Pinterest converge to share perfectly Photoshopped squares of beaches, sunsets and open fields with inspirational quotes superimposed on top; Dodge’s 2015 Challenger commercial comes as a refreshing change of pace. The debut of the 2015 Dodge Charge, 2015 Dodge Challenger and the latest SRT Viper Package coincide […] -
07 Mar
On Good Websites
In today’s digital age, your customers are expecting a website, for branding’s sake! (pun intended). We’ve said it before, and we’ll say it again: a website can make or break your brand. So, what makes a good website? Funny you ask—we were just getting to that. Of course, what makes a website great depends partly […] -
18 Feb
2014: The Year of Mobile
Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website. Rather, it is a question of understanding how this shift towards mobile communications ultimately affects every corner of business, marketing and consumption. Marshall McLuhan once suggested that “the medium is the message,” […] -
23 Jan
SEO and PPC Are Not Mutually Exclusive
Last June, the Federal Trade Commission (FTC) required that search engines deliberately and visibly label paid advertisements so that consumers have the fair option to click or not. In November, we saw one of Google’s first attempts to comply with the FTC’s new guidelines when search engine results showed advertisements precisely labeled “ad” in the […] -
05 Dec
RSS Feeds & Their Marketing Benefits
Reading through multiple news sites, articles and blogs for information about all of your interests can be a daunting and time consuming task. This is especially true to marketers who are trying to stay up to date on the latest trends and innovations. If you find a lot of your time is lost in these […] -
05 Dec
RSS Feeds & Their Marketing Benefits
Reading through multiple news sites, articles and blogs for information about all of your interests can be a daunting and time consuming task. This is especially true to marketers who are trying to stay up to date on the latest trends and innovations. If you find a lot of your time is lost in these […] -
13 Nov
Mobile Deposits Are Revolutionizing Banking
Convenient banking no longer requires you visit a branch. With nearly a quarter of all banking deposits now done remotely with Remote Deposit Capture (RDC), customers can deposit checks from the convenience of their own homes. This trend is growing by a staggering 10 percent, while in-bank visits are dropping by the same margin. Our […] -
25 Oct
Top Google AdWords Reporting Systems
Online advertising is officially bigger than print advertising in the U.S. now, and that makes effective online marketing and advertising are critical to the success of an agency. Google AdWords is one of the most powerful tools that an agency can use to achieve that success. While AdWords can be very effective, it can often […] -
25 Sep
Breaking Bad, Twitter Spoilers & What It Means For Advertisers
Are Breaking Bad fans really paying attention to those TV ads? Well the companies fighting for that spot sure hope so! Some of the largest brands in the US are seeking a 30 second spot on Breaking Bad; and that may cost them up to $300,000. The advertisement cost is almost double that of ABC’s […]