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13 Sep
A Guide to Snapchat Advertising
Several features are available for businesses to utilize for advertising to Snapchat’s growing audience. Check out this guide to learn more about the capabilities and benefits of Snapchat’s advertising platform. -
30 May
Which Social Media Network is Right for Your Business?
It’s no longer up for debate: Social Media needs to get thrown into the PR and Marketing mix. Gone are the days when social media networks were considered a luxury reserved for techie companies or businesses destined for a younger consumer market. Companies of all size— from small, neighborhood mom-and-pop shops, to booming, global corporations—have […] -
09 Aug
Instagram Turns It Up a Notch
The upgrades continue! On August 7th, Instagram announced some new additions, including a video feature that will allow for its app users to upload videos previously taken on their smart phones (you can finally post that video from last year of you going skydiving!). As simple of an upgrade as it seems, it is a […] -
13 Jun
Is being viral effective enough for Dollar Shave Club?
Introduced last year, Dollar Shave Club lends many forgetful men a hand shipping out blades every month for as low as $3 per month (including delivery) to make sure that every man gets his face clean. The first video of Dollar Shave Club “DollarShaveClub.com – Our Blades Are F***ing Great” gained 10.5 million views so […] -
10 Dec
World…Meet Snapchat. Snapchat…Meet the World.
The social media landscape is buzzing, yet again, over a new kid on the block that just may give Instagram a run for its money. Meet Snapchat, a social pic app designed to “make social media fun again”. Compatible for iOS and Android mobile operating systems, Snapchat enables users to capture images and send them […] -
21 Nov
#HappyTechsGiving! An Honest Reflection of Our Favorite Online Marketing Tools
With Thanksgiving just around the corner, we at Strategis have taken some time to reflect on the things that we are thankful for when it comes to online marketing. From social media management apps to online advertising tools, new developments in web technology have made our jobs much easier as the industry evolves. This is […] -
06 Nov
Election Day 2K12: A Look Into How Social Media Has Captured Our Votes This Political Season
On the dawn of Election Day 2012, we now stare into a political arena that has changed drastically over the last four years. From tweets, to likes, to stumbles, and shares, the art of connecting with voters is completely optimized to capture the attention of our now hyper-connective society. Simply put, when you’re 59-year-old mother […] -
22 Oct
New Social Media Site Breaks Ground in Breast Cancer Fight
Stepping into the social media landscape is MyBCTeam.com, an online social network that aims to connect breast cancer patients and survivors to each other. Through detailed profiles of their cancer type and treatment plan, these women are given a comforting virtual space to interact and bond despite this distressing disease. As the first social network […]