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17 Nov
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23 Jan
SEO and PPC Are Not Mutually Exclusive
Last June, the Federal Trade Commission (FTC) required that search engines deliberately and visibly label paid advertisements so that consumers have the fair option to click or not. In November, we saw one of Google’s first attempts to comply with the FTC’s new guidelines when search engine results showed advertisements precisely labeled “ad” in the […] -
21 Nov
#HappyTechsGiving! An Honest Reflection of Our Favorite Online Marketing Tools
With Thanksgiving just around the corner, we at Strategis have taken some time to reflect on the things that we are thankful for when it comes to online marketing. From social media management apps to online advertising tools, new developments in web technology have made our jobs much easier as the industry evolves. This is […] -
02 Aug
How to Analyze Your Facebook Insights
Got a Facebook page but are unfamiliar with how to interpret your Facebook Insights? Here is an easy way to navigate the intricate data on Facebook Insights. Using the Post Level Data, focus on the following columns: Post ID, Message, Posted, and Lifetime Post Total Reach. You will also need to be able to remember […] -
31 Jul
Consolidating Your Email with Inbound Marketing
This is the second of four entries in our e-mail marketing blog post series. The first entry can be found here. A company e-mail works most effectively when it ties in with the rest of your inbound marketing. Here are some easy steps to accomplishing this feat. Add Social Media Buttons to Your E-Mails In […]