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21 Dec
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30 May
Which Social Media Network is Right for Your Business?
It’s no longer up for debate: Social Media needs to get thrown into the PR and Marketing mix. Gone are the days when social media networks were considered a luxury reserved for techie companies or businesses destined for a younger consumer market. Companies of all size— from small, neighborhood mom-and-pop shops, to booming, global corporations—have […] -
28 Nov
To Vote or Not to Vote…For Facebook, that is the Question.
Within the last week, Facebook has made history again, asking users to vote for the third time in the company’s eight-year existence; but there’s a twist. Facebook users are voting on their right to vote for proposed changes to the social service. Yes, you read correctly, you’re voting for voting rights on Facebook, and if […] -
12 Sep
Meme Madness
meme (miːm) — n an idea or element of social behavior passed on through generations in a culture, esp by imitation You might not know what the original definition is, but you have undeniably seen them throughout the World Wide Web. Memes have become an inseparable part of our pop culture in the form […] -
04 Sep
Social Communication for Your Business: Jump on the Pinterest Brand Wagon
The benefits of social media for businesses are practically endless. Here is a list of reasons why your company- big or small- should be on Pinterest. 1. Build traffic to your website. Shareaholic, a third party measurement company, recently found that Pinterest drove more referral traffic than Google+, YouTube, and LinkedIn combined. When you pin a […] -
14 Aug
Segmenting Your Marketing E-mails
This is the final entry in our four part blog series about e-mail marketing. The other entries can be found here, here, and here. 40 percent of the time an e-mail is sent to a subscriber, it gets marked as spam is due to irrelevancy. Don’t let your e-mails meet this fate. Targeting your e-mails […] -
02 Aug
How to Analyze Your Facebook Insights
Got a Facebook page but are unfamiliar with how to interpret your Facebook Insights? Here is an easy way to navigate the intricate data on Facebook Insights. Using the Post Level Data, focus on the following columns: Post ID, Message, Posted, and Lifetime Post Total Reach. You will also need to be able to remember […] -
09 Jul
This Week’s Top News: Turn Your TV Into A Smartphone; Facebook Testing a ‘Want’ Button
Every week we scour the news for the latest headlines in advertising, social media, and new products. Here are this week’s biggest stories for the week of July 2nd to 8th. Turn Any TV Into A Smart One With This Gadget A new gadget called the Pocket TV has the ability to convert your television […] -
05 Jul
Live Facebook News Feed: Dig’em Frog Wants Kellogg’s® Honey Smacks® cereal
You’ve liked brands, you’ve written on their wall, and coming soon, you’ll “want” some of the products they have to offer. The ubiquitous social networking site has been rumored to be testing a “Want” button that will allow brands to gauge how desirable their products are. This is another stride that both Facebook and retailers […] -
04 May
Facebook Offers an “Offers” Tab
On somewhat of a limited basis, Facebook is unveiling their new ‘offers’ tab. Offers are free for administrators to create and share but are only available to a small number of local business pages. Offers are a great way to drive new people to your business and to engage your customers. They also encourage people […]