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19 Oct
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04 Sep
Social Communication for Your Business: Jump on the Pinterest Brand Wagon
The benefits of social media for businesses are practically endless. Here is a list of reasons why your company- big or small- should be on Pinterest. 1. Build traffic to your website. Shareaholic, a third party measurement company, recently found that Pinterest drove more referral traffic than Google+, YouTube, and LinkedIn combined. When you pin a […] -
14 Aug
Segmenting Your Marketing E-mails
This is the final entry in our four part blog series about e-mail marketing. The other entries can be found here, here, and here. 40 percent of the time an e-mail is sent to a subscriber, it gets marked as spam is due to irrelevancy. Don’t let your e-mails meet this fate. Targeting your e-mails […] -
02 Aug
How to Analyze Your Facebook Insights
Got a Facebook page but are unfamiliar with how to interpret your Facebook Insights? Here is an easy way to navigate the intricate data on Facebook Insights. Using the Post Level Data, focus on the following columns: Post ID, Message, Posted, and Lifetime Post Total Reach. You will also need to be able to remember […] -
31 Jul
Consolidating Your Email with Inbound Marketing
This is the second of four entries in our e-mail marketing blog post series. The first entry can be found here. A company e-mail works most effectively when it ties in with the rest of your inbound marketing. Here are some easy steps to accomplishing this feat. Add Social Media Buttons to Your E-Mails In […] -
16 Jul
The New Foursquare Is Here: Where Will You Check-Into?
The updated Foursquare has made a fantastic app even better. The app has now been streamlined to three simple tabs; Friends, Explore, and User. The Friends tab now lets you like and comment on activity just as you do on Facebook and Twitter. ‘Explore’ is a nifty new tab which allows you to find friends, […] -
09 Jul
This Week’s Top News: Turn Your TV Into A Smartphone; Facebook Testing a ‘Want’ Button
Every week we scour the news for the latest headlines in advertising, social media, and new products. Here are this week’s biggest stories for the week of July 2nd to 8th. Turn Any TV Into A Smart One With This Gadget A new gadget called the Pocket TV has the ability to convert your television […] -
05 Jul
Live Facebook News Feed: Dig’em Frog Wants Kellogg’s® Honey Smacks® cereal
You’ve liked brands, you’ve written on their wall, and coming soon, you’ll “want” some of the products they have to offer. The ubiquitous social networking site has been rumored to be testing a “Want” button that will allow brands to gauge how desirable their products are. This is another stride that both Facebook and retailers […] -
08 Oct
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01 Sep
Facebook Credits Gift Cards
According to an article on USAtoday.com, Facebook is coming to a Target store near you! Starting on Sunday, Facebook Credits gift cards will be available in values of $15, $25 and $50 at all Target stores and at their website, Target.com. Rumor has it that two or three other major retailers will soon carry the […]