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09 Apr
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26 Feb
Behold, The Power of IP Marketing In Finance
In an industry as competitive as banking, financial marketers can use IP Targeting to cut through a sea of generalized digital ads and directly reach valuable prospects with high conversion potential. This precise targeting method can also reduce waste, as it is all too common for ad impressions to get spent on people who may […] -
26 Feb
Behold, The Power of IP Marketing In Finance
In an industry as competitive as banking, financial marketers can use IP Targeting to cut through a sea of generalized digital ads and directly reach valuable prospects with high conversion potential. This precise targeting method can also reduce waste, as it is all too common for ad impressions to get spent on people who may […] -
31 Jan
Bring Your Financial Marketing Campaign To Life With The Power Of Visuals
Information Overload As we are well into 2020, it is nearly impossible to find a business that does not have an internet presence. The internet has prompted thousands of companies to flock to digital marketing to promote their products and services. While this potentially allows them to increase their reach globally, it also means they […] -
11 Oct
Tying it All Together, Marketing ROI and Digital Strategy
Before the advent of the digital age, marketing in many industries was often a shout out into the dark, a faint voice calling out at everyone and no one at the same time. Reach was limited, messages were monotonous and feedback came in the form of empty businesses. After the shock of the dot com bubble of the early […] -
12 Jun
FinTech Has Forced the Financial Services Industry’s Hand on Digital Experience
The times they are a changing. Digital Disruption is a reality that companies across every industry have to live with. The financial services industry is no different. Ten years ago FinTech was a nice idea, something that may get big in the future. The large lending corporations were comfortable and confident that they could continue […]