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10 Mar
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30 Jan
4 Key Ways to Reach Your Goals with Social Selling
Social selling is a powerhouse in today’s purchasing environment. More decision makers than ever before are researching their purchases and making connections on social media platforms. Companies without a social media presence are missing out on valuable opportunities. Done right, social selling allows companies to reap great rewards. Strategically set your social selling initiatives up so that your company reaches […] -
09 Jan
Ways to Use Content While Social Selling
When people are thinking about buying a product, even if their question or concern has been covered and answered in the past, they want to feel like they are the only person with that special concern. And that’s okay! WIth social selling it is important to create an individual, unique conversation with each potential buyer. This shows that […] -
20 Dec
Instant Social Selling Tips For Success
The rise of social selling has been rapid and well recieved. When used correctly social selling has been proven to be very beneficial and effective for generating high quality leads. It has been a great alternative from the traditional cold emails and telemarketing camapigns many seem to have grown accustomed to. To get the most out of social […] -
13 Dec
IP Targeting as the Newest Way to Ensure B2B Success
If you’re looking to increase the ROI of your campaigns, there are a number of ways you can go about it. You can be sure to choose a holistic, commercially-focused way that is focused primarily on marketing mix modeling, using IP targeting to make your move in marketing. This way, as an analytic organization, you’ll get a […] -
12 Dec
Three Key Benefits of Adding IP Targeting to Direct Mail Campaigns
Reaching qualified leads easier, with less of a financial investment sounds too good to be true right? Not so! IP targetingreturns robust results at a fraction of the cost of other online advertising options. What is IP targeting? It is the marketing strategy of pinpointing a potential buyer’s computer IP address, and then sending them ads specifically […] -
16 Nov
A Marketing Snapshot: IP Targeting vs. Pay-Per-Click
Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. How do we make certain we aren’t wasting our budgets, reaching the wrong audience, and missing return on investment (ROI)? Many of us have tried Pay-per-click (PPC) marketing, and may have seen results. However, when it comes […] -
08 Nov
IP Targeting for Banks
It is important for businesses to choose marketing campaigns that not only fit their business model, but that maximize their return on investment (ROI). Direct mailing and emails hit some targeted customers, but also target people who have no interest. Consumers block cookies and pop-up ads. Internet protocol (IP) targeting is a way for banks and other […] -
27 Oct
IP Targeting: Your Company’s Framework for A Successful Yearly Strategy
All marketing initiatives require a strategic focus in order to reap the biggest return on investment (ROI). Successful IP targeting is no different. While this digital targeting strategy offers up many rich benefits and well-defined specificity, it still needs to be approached in a planned way, and laid out with specific end goals in mind. Fortunately, such […] -
25 Oct
Effective Customer Acquisition Strategies for Banks
Getting potential customers to join any brand can be quite a difficult task, and this is no exception for banks and other financial institutions. However, with the right customer acquisition strategies, a bank can be able to increase its customer base and retain it for the long-run. Today, there is a wide range of modern […]