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04 May
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04 May
Bank Customer Loyalty Programs That are Actually Effective
Customer loyalty programs provide your bank with a great source of repeat business as well as referrals to new customers. Investing the time, energy and effort in creating a customer loyalty program not only benefits your customers, but returns tangible dividends for your banking organization. A global consumer survey conducted by Accenture found an increase […] -
29 Apr
Selling Social Selling to Others In Your Company: the DO’S and DON’TS
Not everyone understands or believes in the value of social selling. Perhaps they are too busy to learn a new process, or just want to stick to the sales tactics they have always used. Whatever the reason, executing social selling strategies can run into big obstacles. Since it is such a powerful tool to attract and […] -
21 Apr
Why Social Selling Matters
Traditional sales and marketing professionals may view social selling as an “addition” to current tactics. Something they add if there is extra time. Something they don’t need to spend significant resources planning. This outdated viewpoint costs companies customers and revenue, and gives competitors a chance to surge ahead. Social selling is no longer an afterthought, and […] -
14 Apr
How to Use Your Financial Services Website to Generate Leads
Your website says a lot about your financial institution and is often the first impression your brand makes. Additionally, people are not only critical upon a first viewing, but are also easily distracted. This, however, doesn’t mean you have to pander to your audience with gimmicks to get their attention and generate leads. Your financial […] -
12 Apr
Wearing White Before Easter: Social Selling Faux Pas to Avoid
Rules are set for almost every endeavor, whether fashion, “don’t wear white before Easter,” hygiene “brush twice a day,” or driving, “stay within the speed limit.” Perimeters like these are generally set as guideposts to create overall successful. Social selling has rules, too, but there’s a problem. Because it’s almost brand new, many sales professionals don’t […] -
05 Apr
Prove Your Bank’s Marketing ROI with These ROI Formula Examples
Proving your bank’s marketing ROI is extremely important in showing the value of marketing in a bank’s overall business plan. Many metrics and analytics exist in today’s ever increasingly digital age, but these tools must be properly analyzed, evaluated and used in order to accurately measure ROI on marketing efforts. Here are some ROI formula […] -
04 Apr
Selling With Your Ears: The Art of Social Listening
Sales people frequently opt for talking about their processes, tweeting about their products, and blogging about their expertise. While all of these messages offer good points, to really be successful at selling, we must close our mouths, perk up our ears, and hear what our audience is saying. Social listening is key to pinpointing our […] -
04 Apr
Selling With Your Ears: The Art of Social Listening
Sales people frequently opt for talking about their processes, tweeting about their products, and blogging about their expertise. While all of these messages offer good points, to really be successful at selling, we must close our mouths, perk up our ears, and hear what our audience is saying. Social listening is key to pinpointing our […] -
29 Mar
Land A Speaking Spot at Inbound 2016 with These Five Steps
If you are a marketing expert that’s been a speaker for a decade, or you only have a single speaking engagement on your resume, you may be gazing wistfully at the lineup for Inbound 2016. Get moving! With your expertise, speaking style, and body of knowledge, you would be a hit. Not sure how to […]