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15 Jan
Memorable Names for Brand Awareness
Steuart Henderson Britt, a former marketing professor, and psychologist at Northwestern University, once said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. We live in a world where you must advertise to be successful. You have to stand out from the […] -
21 Dec
Marketers’ Trends For 2021 (The Aftermath Of Covid)
2020 was a year for the books. Between the pandemic, the stock market crash, the wildfires, the presidential election, plus everything in between, a constant feeling of instability is familiar for many. This instability affected many aspects of marketing, including consumer behavior, branding, and targeting. According to PWC, 49% of consumers now avoid leaving their […] -
17 Nov
Schema: SEO’s Secret Weapon
It is no secret that SEO plays a paramount role in digital marketing, offering digital marketers and content creators the ability to expand their digital reach. However, continuously relying on the same SEO strategy sometimes just isn’t enough to achieve your long term goals. Incorporating more in-depth data findings and practices into your existing SEO […] -
22 Oct
Linkbait: What is it and Why Use it?
The ultimate goal when crafting digital content should always be to gain substantial traffic; you want as many people liking, sharing and engaging with your work as possible. When exceptional content is produced, exceptional spikes in client/reader/subscriber interest or interaction can be expected. However, creating great content is not always an easily attainable task; countless […] -
05 Oct
Get Noticed: 3 Strategic Methods to Optimize your Social Media Engagement
Over the past decade, social media has become an increasingly integral tool in the world of digital marketing. Having a social media presence has become borderline pivotal in the success of businesses, as a strong online presence can garner the attention of an audience that otherwise would be nearly impossible to reach through traditional marketing, […] -
04 Aug
How Companies Should Handle Social and Political Issues In 2020
The question of whether, when and how companies should take social and political stands is both important and difficult. In the past, organizations often avoided aligning themselves with political and social issues fearing negative repercussions. Things have changed. Today, we see a monumental shift in how companies handle political situations. Corporations like Nike, Patagonia, and […] -
26 Jun
3 Shifts in Digital Advertising In the Wake of the Coronavirus That You Need to Know
In just a couple of months, the coronavirus pandemic has changed almost everything about our world. It has resulted in changes to the advertising, marketing, and media world, forcing businesses to reevaluate their thinking about advertising and marketing campaigns. During the crisis, more brands have fully adjusted to a digital environment, and their customers have […] -
19 May
3 Ways To Strengthen Relationships With Younger Bank and Credit Union Customers
The ongoing impact of the coronavirus pandemic has affected everything that was considered to be the norm in financial services. The situation has changed not only the way consumers handle their finances but also the way financial institutions reach them. With COVID-19, many in all generations have faced financial difficulties and health risks. However, younger […]