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17 Jan
Voice Recognition, IoT and the Future of SEO Marketing
One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Alexa, Apple’s Siri and Google Assistant. These technologies use “wake words” to connect users to cloud systems that allow them to perform a multitude of operations, such as controlling devices in […] -
08 Jun
Reach Your Millennial Target Audience Where They Spend Their Time Online
Surveys reveal that most Millennials (aged 18-34) spend the majority of their time online on social media, entertainment sites & apps. If you’re a company looking to enter and target the Millennial market? Then it’s important that you know where this younger generation spends their time online. Some of the most effective platforms, services and […] -
27 Nov
How Banks & Credit Unions Can Utilize IP Targeting and Venue Playback
With the innovation of technology, it is increasingly difficult for companies — especially banks and credit unions — to reach their target audiences. Location based advertising via IP Targeting allows you to target your audience based off of a venue they have visited to target ads to their mobile phone or by mapping their IP […] -
10 Nov
A Review of Hibu
Hibu, being an affiliate of Yellow Pages, may look at first to be the answer to your website building and digital marketing service needs. But, many past and present clients of Hibu have been left feeling disgruntled and helpless. While Hibu emphasizes personalization for the client, some of their policies and client interaction leave a […] -
09 Nov
The Most Effective Digital Marketing Strategies for Banks
With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presence is essential because it allows potential and current customers to interact and develop a closer relationship with your brand. Below is a list of different types […] -
29 Aug
How to Create an Engaging Financial Services Website
As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the right sign design and development, as it has a direct impact on the engagement and retention rates, which ultimately help to drive revenues for your financial […] -
08 Jun
Why Banks Can Dominate Social Media Advertising
In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.Most social media marketing is focused on mobile devices, a market that will continue to expand dramatically, as it is expected […] -
08 Jun
Why Banks Can Dominate Social Media Advertising
In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.Most social media marketing is focused on mobile devices, a market that will continue to expand dramatically, as it is expected […]