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09 Aug
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12 Jul
What Women Want… From Banks That Is
The question that men have been struggling to find an answer to for years and years: what do women want? While this question may never be answered completely, we have an idea of what women want from their banks. According to MasterCard Worldwide, 95% of women make financial decisions for their households. This is an […] -
28 Jun
Xbox One and How It Affects Advertising
The unveiling of the Xbox One has been long awaited and highly anticipated. Microsoft, with creating Xbox One is trying to follow up one of the most successful gaming consoles ever in the Xbox 360. Needless to say, as someone who owns an Xbox 360, I had been waiting for this unveiling to see what […] -
13 Jun
Is being viral effective enough for Dollar Shave Club?
Introduced last year, Dollar Shave Club lends many forgetful men a hand shipping out blades every month for as low as $3 per month (including delivery) to make sure that every man gets his face clean. The first video of Dollar Shave Club “DollarShaveClub.com – Our Blades Are F***ing Great” gained 10.5 million views so […] -
31 May
Netflix Viral Marketing Campaign
If you are a Netflix member/ user, you probably already have heard about the new season of Arrested Development that just came out this past Sunday. There have been several areas where Netflix has been advertising its release. Personally, I have Netflix on my Xbox, and the first thing I would see for […] -
23 May
No Advertising on Google Glass
Google Glass, which has no official release date to the public, could possibly be the most incredible piece of technology that will change the way we humans interact with each other. In an interview with Project Glass leader Babak Parviz, Parviz said that “at the moment, there are no plans for advertising on this device”. […] -
16 May
Blackberry Releasing BBM App for Android and the iPhone This Summer!
The creation of a Blackberry Messaging app for Android and iPhone is a major step forward for Blackberry, but it is also quite the risk. With the number of BlackBerry users slowly declining over the last couple of years, BlackBerry knew that they needed to make moves in order to attract more customers. By making […] -
17 Apr
Important Steps When Rebranding a Company:
Whether it’s because you made mistakes in your previous business, sales are low, or your market has shifted, it’s important to know the steps it takes to rebrand a company. You may not know what rebranding entails, but GUESS WHAT?! You will! So, without further ado, here are the important steps you should be aware […] -
21 Mar
The Things That Got Us Excited From South By Southwest 2013:
The South by Southwest (SXSW) Conferences & Festivals that was held last week (March 8-17) in Austin, Texas, is an annual festival that hosts film, music and interactive technology. The music festival is one of the largest in the world featuring new artist, established artist and disc jockeys. The film category focuses on new directing […] -
12 Mar
What Do Your “Likes” Say About You?
According to the AP (London) wire, a recent study worked on in part by Cambridge University researcher David Stillwell says clicking the thumb might say more about you than you want people to know. Facebook says 2.7 million likes are clicked everyday and almost 60,000 US Americans agreed to allow their likes to be accessed […]