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12 Sep
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12 Sep
Meme Madness
meme (miːm) — n an idea or element of social behavior passed on through generations in a culture, esp by imitation You might not know what the original definition is, but you have undeniably seen them throughout the World Wide Web. Memes have become an inseparable part of our pop culture in the form […] -
04 Sep
Social Communication for Your Business: Jump on the Pinterest Brand Wagon
The benefits of social media for businesses are practically endless. Here is a list of reasons why your company- big or small- should be on Pinterest. 1. Build traffic to your website. Shareaholic, a third party measurement company, recently found that Pinterest drove more referral traffic than Google+, YouTube, and LinkedIn combined. When you pin a […] -
28 Aug
The Piktochart Phenomenon
Our world is becoming more and more visual, and those who do not realize this will soon be left behind. With sensations like Pinterest, Instagram, and Tumblr dominating social communications, the focus has shifted to visuals. A company called Piktochart has realized this, coming up with infographic templates for people and companies to use to […] -
21 Aug
Best iPad Apps For Small Business
Consolidate all the bells and whistles of your company office desk into your iPad with these nifty apps. Pages This app is exclusively designed for Apple and helps you create and edit letters, memos, and reports. It works with iCloud and comes with 16 templates. Price: $9.99 Omnifocus Provides task management by project, place, person […] -
14 Aug
Segmenting Your Marketing E-mails
This is the final entry in our four part blog series about e-mail marketing. The other entries can be found here, here, and here. 40 percent of the time an e-mail is sent to a subscriber, it gets marked as spam is due to irrelevancy. Don’t let your e-mails meet this fate. Targeting your e-mails […] -
09 Aug
How to Avoid The Catch-22 Of Personal Banking
Dissatisfied with your Bank of America or Citibank account but reluctant to switch? Join the club. Javelin’s 2012 Financial Institution Vulnerability Index indicates that about 11% of consumers surveyed in March 2012 indicate they are at risk of switching primary financial institutions in the coming year, putting $675 billion in deposits at risk. Despite the […] -
07 Aug
Sender Score: The Credit Score of E-Mail Marketing
This is the third of four entries in our e-mail marketing blog post series. The first two entries can be found here and here. 17% of all emails delivered never see the inside of a recipient’s inbox. When your company sends its email, its deliverability depends on your sender’s reputation a.k.a. The Sender Score. The […] -
02 Aug
How to Analyze Your Facebook Insights
Got a Facebook page but are unfamiliar with how to interpret your Facebook Insights? Here is an easy way to navigate the intricate data on Facebook Insights. Using the Post Level Data, focus on the following columns: Post ID, Message, Posted, and Lifetime Post Total Reach. You will also need to be able to remember […] -
31 Jul
Consolidating Your Email with Inbound Marketing
This is the second of four entries in our e-mail marketing blog post series. The first entry can be found here. A company e-mail works most effectively when it ties in with the rest of your inbound marketing. Here are some easy steps to accomplishing this feat. Add Social Media Buttons to Your E-Mails In […]