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16 May
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28 Nov
To Vote or Not to Vote…For Facebook, that is the Question.
Within the last week, Facebook has made history again, asking users to vote for the third time in the company’s eight-year existence; but there’s a twist. Facebook users are voting on their right to vote for proposed changes to the social service. Yes, you read correctly, you’re voting for voting rights on Facebook, and if […] -
21 Nov
#HappyTechsGiving! An Honest Reflection of Our Favorite Online Marketing Tools
With Thanksgiving just around the corner, we at Strategis have taken some time to reflect on the things that we are thankful for when it comes to online marketing. From social media management apps to online advertising tools, new developments in web technology have made our jobs much easier as the industry evolves. This is […] -
14 Nov
Spotify Leads the Way in Digital Music, Increasing Revenues and Expanding Market
Leading the pack in digital music, Spotify has been making strides in the business world lately. Posting increased revenues for the first half of 2012, returns for the online music streaming service are expected to more than double as we ring in the New Year. With a money smart business model, and a customer-centric music […] -
06 Nov
Election Day 2K12: A Look Into How Social Media Has Captured Our Votes This Political Season
On the dawn of Election Day 2012, we now stare into a political arena that has changed drastically over the last four years. From tweets, to likes, to stumbles, and shares, the art of connecting with voters is completely optimized to capture the attention of our now hyper-connective society. Simply put, when you’re 59-year-old mother […] -
05 Nov
#Follow Fakeness: The Scoop on Sandy’s Social Media Backlash
Exactly one week after Hurricane Sandy’s devastation, we are all too familiar with the horrific scenes of rushing floodwaters and flattened homes along the East Coast. News broadcasts are now filled with emotional coverage of mourning families pleading for help from their water-engulfed neighborhoods. Yet, despite the heartbreaking destruction, many people still chose to abuse […] -
31 Oct
The Google Crisis Map: A Storm Saving Grace
Just as Hurricane Sandy barreled towards the Northeast on Monday, Google unveiled a new crisis map that enables users to follow the storm’s path. Although the map is cool by nature, given its real-time, interactive capabilities, its availability is vital to those who lay in the storm’s path. This map also serves as a saving […] -
17 Oct
RapGenius.com Steps on the Virtual Scene Schoolin’ the World on the Word
Buzz is stirring across all forms of media over an innovative, Wikipedia like site that is making waves in the music and technology industries. RapGenius.com is an annotative-based site that allows patrons to decipher the hidden meanings behind popular music lyrics. For example, in a posting of singer Frank Ocean’s release, “Pyramids”, a user can […] -
04 Sep
Social Communication for Your Business: Jump on the Pinterest Brand Wagon
The benefits of social media for businesses are practically endless. Here is a list of reasons why your company- big or small- should be on Pinterest. 1. Build traffic to your website. Shareaholic, a third party measurement company, recently found that Pinterest drove more referral traffic than Google+, YouTube, and LinkedIn combined. When you pin a […] -
09 May
How to be a Hit on Instagram
Attention all iPhone and Android users: If you haven’t made an account on Instagram, then you probably should, especially if you love photos. That’s what Instagram is all about, sharing photos. You may be groaning about another social media website and more photo sharing, but what makes Instagram so special is that you can apply […]