-
17 Jan
Voice Recognition, IoT and the Future of SEO Marketing
One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Alexa, Apple’s Siri and Google Assistant. These technologies use “wake words” to connect users to cloud systems that allow them to perform a multitude of operations, such as controlling devices in […] -
07 Mar
On Good Websites
In today’s digital age, your customers are expecting a website, for branding’s sake! (pun intended). We’ve said it before, and we’ll say it again: a website can make or break your brand. So, what makes a good website? Funny you ask—we were just getting to that. Of course, what makes a website great depends partly […] -
09 Aug
Instagram Turns It Up a Notch
The upgrades continue! On August 7th, Instagram announced some new additions, including a video feature that will allow for its app users to upload videos previously taken on their smart phones (you can finally post that video from last year of you going skydiving!). As simple of an upgrade as it seems, it is a […] -
28 Jun
Xbox One and How It Affects Advertising
The unveiling of the Xbox One has been long awaited and highly anticipated. Microsoft, with creating Xbox One is trying to follow up one of the most successful gaming consoles ever in the Xbox 360. Needless to say, as someone who owns an Xbox 360, I had been waiting for this unveiling to see what […] -
13 Jun
Is being viral effective enough for Dollar Shave Club?
Introduced last year, Dollar Shave Club lends many forgetful men a hand shipping out blades every month for as low as $3 per month (including delivery) to make sure that every man gets his face clean. The first video of Dollar Shave Club “DollarShaveClub.com – Our Blades Are F***ing Great” gained 10.5 million views so […] -
31 May
Netflix Viral Marketing Campaign
If you are a Netflix member/ user, you probably already have heard about the new season of Arrested Development that just came out this past Sunday. There have been several areas where Netflix has been advertising its release. Personally, I have Netflix on my Xbox, and the first thing I would see for […] -
23 May
No Advertising on Google Glass
Google Glass, which has no official release date to the public, could possibly be the most incredible piece of technology that will change the way we humans interact with each other. In an interview with Project Glass leader Babak Parviz, Parviz said that “at the moment, there are no plans for advertising on this device”. […]