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26 Aug
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28 Jul
Kudos to Cupples: Adam Joins South Shore Women’s Business Network Board of Directors
Scoops Here. Hot off the press…Strategis’ very own Adam Cupples is now on the Board of Directors for the South Shore Women’s Business Network. Advertising Guru by day, Director at night..this guy does it all! Adam who became a member of SSWBN in 2007, is now stepping into a deeper role with the organization. Adam is […] -
15 Jul
R.I.P. WBCN
Scoops Here. On August 13th Scoops will be suffering a major loss of her beloved WBCN rock format. Don’t get me wrong, I do love New England Sports, but this is a tough pill to swallow. It was over 40 years ago that WBCN-FM retired its classical format and became a premier rock station that […] -
10 Jul
SoMo? Social Mobile Media
The concept is quite simple. Why tell your friends what you are doing when you can directly show them what you are up to and where you are doing it. This is location based using the GPS in your phone that will identify where you are at and you can then mark that physical location […] -
02 Jul
Diminishing the Myths
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be. Perceptions and misconceptions of social media and social media marketing are […] -
01 Jul
Is it time for a ‘Chief Social Media Officer’?
A Chief Social Media Officer or CSMO role might appear to some as being superfluous to an organization. Do you really need social media reporting directly into the CEO? Perhaps not. Is this just a way for those snake oil social media people to make themselves feel more important? I don’t think so. Yet and […] -
30 Jun
Military Discovers Power of Facebook & Twitter
You don’t often hear a three-star general using the word “friend” as a verb. But for Lt. Gen. Benjamin Freakley and other Army brass, a new era has brought a new language — and new tools like online social networks Twitter and Facebook. The US Armed Forces have begun to realize the amazing potential for […] -
26 Jun
Google to index tweets real-time
It’s time to step-up your Twitter presence. The world on the street is that in a short period of time Google will start indexing Tweets and other real-time web data. Staying relevant and active will be the flavor of the day. This will also catapult the success of Twitter to even higher levels. And you […] -
23 Jun
Social Media Personal Training
This morning I spoke to a group of business professionals in Duxbury, MA about social media and the importance of having an online presence. This is a topic I am very passionate about and have been speaking about this topic all over New England lately. As I meet more and more people interested in social […] -
02 Jun
Technology, social media give the book club a cool new update
When I say “book club”, what do you envision? Ladies sipping tea and discussing Jane Austen books in the sitting room? Coffee houses and books with little Oprah approved symbols on it? iPhones and Facebook? Wait, what? BBC Audiobooks America is launching a book club, but not just any book club, an Audiobook Club. Catering […]