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26 Feb
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26 Feb
Behold, The Power of IP Marketing In Finance
In an industry as competitive as banking, financial marketers can use IP Targeting to cut through a sea of generalized digital ads and directly reach valuable prospects with high conversion potential. This precise targeting method can also reduce waste, as it is all too common for ad impressions to get spent on people who may […] -
31 Jan
Bring Your Financial Marketing Campaign To Life With The Power Of Visuals
Information Overload As we are well into 2020, it is nearly impossible to find a business that does not have an internet presence. The internet has prompted thousands of companies to flock to digital marketing to promote their products and services. While this potentially allows them to increase their reach globally, it also means they […] -
11 Oct
Tying it All Together, Marketing ROI and Digital Strategy
Before the advent of the digital age, marketing in many industries was often a shout out into the dark, a faint voice calling out at everyone and no one at the same time. Reach was limited, messages were monotonous and feedback came in the form of empty businesses. After the shock of the dot com bubble of the early […] -
12 Jun
FinTech Has Forced the Financial Services Industry’s Hand on Digital Experience
The times they are a changing. Digital Disruption is a reality that companies across every industry have to live with. The financial services industry is no different. Ten years ago FinTech was a nice idea, something that may get big in the future. The large lending corporations were comfortable and confident that they could continue […] -
30 Jan
4 Key Ways to Reach Your Goals with Social Selling
Social selling is a powerhouse in today’s purchasing environment. More decision makers than ever before are researching their purchases and making connections on social media platforms. Companies without a social media presence are missing out on valuable opportunities. Done right, social selling allows companies to reap great rewards. Strategically set your social selling initiatives up so that your company reaches […] -
19 Oct
Understanding IP Targeting Basics: Easy as 1-2-3
Successful marketing demands that the product or service be located in the right place. In fact, that’s one of the 4 P’s of the marketing concept. Traditional marketer advertising efforts struggled with getting their message to their preferred audience, and considered reaching a small percentage of potential customers a victory. For example, a billboard may […] -
19 Oct
Understanding IP Targeting Basics: Easy as 1-2-3
Successful marketing demands that the product or service be located in the right place. In fact, that’s one of the 4 P’s of the marketing concept. Traditional marketer advertising efforts struggled with getting their message to their preferred audience, and considered reaching a small percentage of potential customers a victory. For example, a billboard may […]