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13 Jun
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17 Apr
Important Steps When Rebranding a Company:
Whether it’s because you made mistakes in your previous business, sales are low, or your market has shifted, it’s important to know the steps it takes to rebrand a company. You may not know what rebranding entails, but GUESS WHAT?! You will! So, without further ado, here are the important steps you should be aware […] -
12 Mar
What Do Your “Likes” Say About You?
According to the AP (London) wire, a recent study worked on in part by Cambridge University researcher David Stillwell says clicking the thumb might say more about you than you want people to know. Facebook says 2.7 million likes are clicked everyday and almost 60,000 US Americans agreed to allow their likes to be accessed […] -
10 Dec
World…Meet Snapchat. Snapchat…Meet the World.
The social media landscape is buzzing, yet again, over a new kid on the block that just may give Instagram a run for its money. Meet Snapchat, a social pic app designed to “make social media fun again”. Compatible for iOS and Android mobile operating systems, Snapchat enables users to capture images and send them […] -
28 Nov
To Vote or Not to Vote…For Facebook, that is the Question.
Within the last week, Facebook has made history again, asking users to vote for the third time in the company’s eight-year existence; but there’s a twist. Facebook users are voting on their right to vote for proposed changes to the social service. Yes, you read correctly, you’re voting for voting rights on Facebook, and if […] -
21 Nov
#HappyTechsGiving! An Honest Reflection of Our Favorite Online Marketing Tools
With Thanksgiving just around the corner, we at Strategis have taken some time to reflect on the things that we are thankful for when it comes to online marketing. From social media management apps to online advertising tools, new developments in web technology have made our jobs much easier as the industry evolves. This is […] -
06 Nov
Election Day 2K12: A Look Into How Social Media Has Captured Our Votes This Political Season
On the dawn of Election Day 2012, we now stare into a political arena that has changed drastically over the last four years. From tweets, to likes, to stumbles, and shares, the art of connecting with voters is completely optimized to capture the attention of our now hyper-connective society. Simply put, when you’re 59-year-old mother […] -
05 Nov
#Follow Fakeness: The Scoop on Sandy’s Social Media Backlash
Exactly one week after Hurricane Sandy’s devastation, we are all too familiar with the horrific scenes of rushing floodwaters and flattened homes along the East Coast. News broadcasts are now filled with emotional coverage of mourning families pleading for help from their water-engulfed neighborhoods. Yet, despite the heartbreaking destruction, many people still chose to abuse […] -
22 Oct
New Social Media Site Breaks Ground in Breast Cancer Fight
Stepping into the social media landscape is MyBCTeam.com, an online social network that aims to connect breast cancer patients and survivors to each other. Through detailed profiles of their cancer type and treatment plan, these women are given a comforting virtual space to interact and bond despite this distressing disease. As the first social network […] -
19 Oct
Controversy Looms as Reddit Stands by Freedom of Speech
The self-proclaimed “home page of the internet”, Reddit, has come under recent scrutiny for their questionable conduct in handling controversial discussion boards. Founded in 2005, by two college grads, the site offers user-generated news stories and pictures in forums dubbed “subreddits”. The recent controversy erupted in the last few days over subreddits that contained inappropriate […]