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30 Jan
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23 Jan
SEO and PPC Are Not Mutually Exclusive
Last June, the Federal Trade Commission (FTC) required that search engines deliberately and visibly label paid advertisements so that consumers have the fair option to click or not. In November, we saw one of Google’s first attempts to comply with the FTC’s new guidelines when search engine results showed advertisements precisely labeled “ad” in the […] -
23 May
No Advertising on Google Glass
Google Glass, which has no official release date to the public, could possibly be the most incredible piece of technology that will change the way we humans interact with each other. In an interview with Project Glass leader Babak Parviz, Parviz said that “at the moment, there are no plans for advertising on this device”. […] -
21 Nov
#HappyTechsGiving! An Honest Reflection of Our Favorite Online Marketing Tools
With Thanksgiving just around the corner, we at Strategis have taken some time to reflect on the things that we are thankful for when it comes to online marketing. From social media management apps to online advertising tools, new developments in web technology have made our jobs much easier as the industry evolves. This is […] -
31 Oct
The Google Crisis Map: A Storm Saving Grace
Just as Hurricane Sandy barreled towards the Northeast on Monday, Google unveiled a new crisis map that enables users to follow the storm’s path. Although the map is cool by nature, given its real-time, interactive capabilities, its availability is vital to those who lay in the storm’s path. This map also serves as a saving […] -
20 Oct
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10 Jun
Woo-hoo! Google Backgrounds
You can change your background on Google. Nuff said. Now go play whilst I prepare a better blog post. -
21 Apr
it’s all about rhetoric
Big changes this week – in social communications terms – or not. Both Facebook and Google have upgraded popular business features. This week launches Facebook’s strategy for “Like” v. “Fan” And Google announced the renaming of their Local Business Center to Google Places. Of course these products are not exactly the same as their more […] -
01 Apr
Top Google Pranks This April Fools 2010
1. Google Changes It’s Name to Topeka In response to the City of Topeka’s announcement that it is changing its name to Google for the month of April, Google has in return decided to change it’s name to Topeka. Not quite sure this is true? Just Topeka it. 2. Where Am I? Pluto. Smartphone users […] -
17 Dec
The Year SEO Lost Importance…
Scoops Here. My colleague stumbled upon this post that I thought would be worthy of breaking news in Scoops world, even when taken with a grain of salt. Robert Scoble posted yesterday about shift away from SEO in regards to small business marketing. His reason–Because Google and Bing keep changing the rules so frequently, that they […]