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14 Aug
Segmenting Your Marketing E-mails
This is the final entry in our four part blog series about e-mail marketing. The other entries can be found here, here, and here. 40 percent of the time an e-mail is sent to a subscriber, it gets marked as spam is due to irrelevancy. Don’t let your e-mails meet this fate. Targeting your e-mails […] -
07 Aug
Sender Score: The Credit Score of E-Mail Marketing
This is the third of four entries in our e-mail marketing blog post series. The first two entries can be found here and here. 17% of all emails delivered never see the inside of a recipient’s inbox. When your company sends its email, its deliverability depends on your sender’s reputation a.k.a. The Sender Score. The […] -
02 Aug
How to Analyze Your Facebook Insights
Got a Facebook page but are unfamiliar with how to interpret your Facebook Insights? Here is an easy way to navigate the intricate data on Facebook Insights. Using the Post Level Data, focus on the following columns: Post ID, Message, Posted, and Lifetime Post Total Reach. You will also need to be able to remember […] -
31 Jul
Consolidating Your Email with Inbound Marketing
This is the second of four entries in our e-mail marketing blog post series. The first entry can be found here. A company e-mail works most effectively when it ties in with the rest of your inbound marketing. Here are some easy steps to accomplishing this feat. Add Social Media Buttons to Your E-Mails In […] -
24 Jul
Building A Quality E-mail List
This is the first of four entries in our e-mail marketing blog series. Without a quality recipient list, an effective e-mail campaign is difficult, if not impossible, to execute. For every additional year, a company loses 25 percent of its e-mail subscribers. To avoid such unpleasant turnovers in your e-mail list, here are the dos […]