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16 Mar

Local Radio vs. Digital Audio Advertising
The rise of audio streaming has caused a digital transformation regarding how consumers listen to music or spoken-word audio. Still, radio stations have spent a century as a viable advertising option.

By: strategis Advertising, Audio Advertising, digital marketing, iHeart Radio, Music Streaming, online media, radio, Radio Advertising, Spotify 0 Comment Read more
18 Jan

What a World Without Overdraft Fees Looks Like for Small Financial Institutions
Staying vigilant among the changing policies of the big banks and the termination of fees that provide a steady revenue stream can be a struggle. While it may sound impossible, many credit unions are already looking to the future.

By: strategis Bank News, Banking Trends, Credit union news, Credit Union Trends, Financial Marketing, Financial News 0 Comment Read more
09 Dec

Holiday Shopping Season 2021: Trend Update
Over the past two years, the holiday shopping season has evolved from endless shopping trips at the mall to crossing your fingers that your online orders will be delivered in time. In the aftermath of COVID-19, the ways of holiday shopping have shifted exponentially, as the growing majority do their shopping online, leaving behind an […]

By: strategis Advertising, Bank Marketing, Credit Union Marketing, digital marketing, E-Commerce, Holiday Marketing, Holiday Trends, Holiday Trends 2021, news, online media, Seasonal Marketing, Social Media 0 Comment Read more
09 Nov

Reaching & Engaging the Next Generation of Financial Institution Customers
Younger generations provide financial security for the future and push further technological development and can be achievable with the proper methods for attracting, retaining, & nurturing this audience.

By: strategis Bank Marketing, Credit Union Marketing, Digital Banking Services, digital marketing, Engaging Young Audiences, gen z, millennials, New Media, Reaching Young Audiences, Snapchat, TikTok 0 Comment Read more
05 Aug

4 “Outside the Box” Marketing Ideas for Credit Unions or Banks
Marketing in financial services can be fun too! We’ve put together this list of 4 “outside the box” marketing ideas ideal for credit unions or banks.

By: strategis Ad Agency, Advertising, Bank, Bank Marketing, Credit Union, Credit Union Marketing, Financial Marketing, Fun Marketing, Interactive Marketing, Marketing 0 Comment Read more
06 May

How Financial Services Must Shift to Meet Gen Z Banking Needs
As an entire generation raised on the internet comes of age, it’s time for financial service providers to pay attention if they want to compete for their business. While Millennials are known for not having the best saving habits, Gen Z’ers are being recognized for a more conservative approach to money. Having watched their parents […]

By: strategis Banking, credit unions, digital banking, digital wallet, Finance, gen z, Marketing, Mobile Banking, personal finance 0 Comment Read more
02 Aug

5 Essential Elements of a Successful Digital Campaign
A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to the customer that leads to a successful conversion. So, what are the building blocks needed to construct a great campaign guaranteed to drive new business? Solid Research […]

By: strategis empty 0 Comment Read more
07 May

The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, the DBR asked execs in 300 financial institutions about critical trends shaping banks’ and credit unions’ marketing objectives and […]

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22 Mar

Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tendencies and technologies that industry competitors will be taking advantage of, what is often missed is the why instead of just the how. The fundamentals […]

By: strategis empty 0 Comment Read more
09 Nov

The Most Effective Digital Marketing Strategies for Banks
With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presence is essential because it allows potential and current customers to interact and develop a closer relationship with your brand. Below is a list of different types […]

By: strategis empty 0 Comment Read more