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03 Jun
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24 May
Quick Hacks to Create A Kick-Butt Social Selling LinkedIn Profile
Planting a garden on rocks. Driving a car with no gas. Social selling with a thin and shoddy LinkedIn profile. All of these actions are time wasters and yield few positive results. While we can’t advise you on horticulture, and we aren’t automotive experts, we can offer up some quick hacks to create a kick-butt […] -
04 May
Bank Customer Loyalty Programs That are Actually Effective
Customer loyalty programs provide your bank with a great source of repeat business as well as referrals to new customers. Investing the time, energy and effort in creating a customer loyalty program not only benefits your customers, but returns tangible dividends for your banking organization. A global consumer survey conducted by Accenture found an increase […] -
04 May
Bank Customer Loyalty Programs That are Actually Effective
Customer loyalty programs provide your bank with a great source of repeat business as well as referrals to new customers. Investing the time, energy and effort in creating a customer loyalty program not only benefits your customers, but returns tangible dividends for your banking organization. A global consumer survey conducted by Accenture found an increase […] -
05 Apr
Prove Your Bank’s Marketing ROI with These ROI Formula Examples
Proving your bank’s marketing ROI is extremely important in showing the value of marketing in a bank’s overall business plan. Many metrics and analytics exist in today’s ever increasingly digital age, but these tools must be properly analyzed, evaluated and used in order to accurately measure ROI on marketing efforts. Here are some ROI formula […] -
10 Mar
Digital Customer Acquisition Strategies That Help Banks Prove ROI
Consumers today are more educated and informed than ever thanks to the rapid advancements of the internet and technology. Financial institutions need to implement modern marketing strategies that take advantage of these new mediums of communication so they can continue to attract customers. One great advantage of these modern, digital customer acquisition strategies over traditional marketing strategies […] -
03 Mar
Grab Customers’ Attention with Mobile Banking Photo Bill Pay Feature
Are you looking for a way to draw in new customers or to attract users to your mobile banking app? Photo bill pay is the new mobile banking feature you should know about. By introducing this streamlined, user-friendly bill pay system, banks are seeing increased customer engagement in mobile banking. Often, customers opt to set up automatic […] -
01 Oct
3 Proven Bank Marketing Strategies to Attract & Retain Millennials
Millennials, those born between roughly 1982-2000, are an enormous group of consumers with high spending power and that differ from other generations in a number of ways. Companies in general and banks in particular face difficult challenges in attracting this demographic to their products and services. The bottom line is that the same ole, same […] -
18 Sep
The Ultimate Bank Website Design Checklist
Redesigning your bank’s website is a huge and extremely important project. It may seem like “just a website,” but so many small details and usability analytics go into creating a good website that caters to the end user. If you’re thinking about or starting to redesign your bank’s website, be sure to incorporate this checklist […] -
27 Jul
4 Powerful Ways to Prove ROI on Bank Marketing
Even proponents of large scale financial marketing strategies often question return on investment (ROI). Inconsistent follow through, dueling brand messages, and missing the targeted audience are common shortfalls in bank marketing. Competition is fierce and every dollar needs to count, so it’s vital for the marketing team to put some brain power into making sure […]