Category: Bank Digital Marketing

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18 Feb

Upgrading Your 2022 Digital Strategy with Video Content
Video content is on the rise in 2022, with the average hours of online video content continuing its steady rise year over year.

By: strategis Advertising, Content Marketing, digital marketing, Google, instagram, Marketing Strategy, online media, Social Media, video, Video Content 0 Comment Read more
09 Dec

Holiday Shopping Season 2021: Trend Update
Over the past two years, the holiday shopping season has evolved from endless shopping trips at the mall to crossing your fingers that your online orders will be delivered in time. In the aftermath of COVID-19, the ways of holiday shopping have shifted exponentially, as the growing majority do their shopping online, leaving behind an […]

By: strategis Advertising, Bank Marketing, Credit Union Marketing, digital marketing, E-Commerce, Holiday Marketing, Holiday Trends, Holiday Trends 2021, news, online media, Seasonal Marketing, Social Media 0 Comment Read more
09 Nov

Reaching & Engaging the Next Generation of Financial Institution Customers
Younger generations provide financial security for the future and push further technological development and can be achievable with the proper methods for attracting, retaining, & nurturing this audience.

By: strategis Bank Marketing, Credit Union Marketing, Digital Banking Services, digital marketing, Engaging Young Audiences, gen z, millennials, New Media, Reaching Young Audiences, Snapchat, TikTok 0 Comment Read more
06 May

How Financial Services Must Shift to Meet Gen Z Banking Needs
As an entire generation raised on the internet comes of age, it’s time for financial service providers to pay attention if they want to compete for their business. While Millennials are known for not having the best saving habits, Gen Z’ers are being recognized for a more conservative approach to money. Having watched their parents […]

By: strategis Banking, credit unions, digital banking, digital wallet, Finance, gen z, Marketing, Mobile Banking, personal finance 0 Comment Read more
02 Aug

5 Essential Elements of a Successful Digital Campaign
A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to the customer that leads to a successful conversion. So, what are the building blocks needed to construct a great campaign guaranteed to drive new business? Solid Research […]

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07 May

The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, the DBR asked execs in 300 financial institutions about critical trends shaping banks’ and credit unions’ marketing objectives and […]

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22 Mar

Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tendencies and technologies that industry competitors will be taking advantage of, what is often missed is the why instead of just the how. The fundamentals […]

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27 Nov

How Banks & Credit Unions Can Utilize IP Targeting and Venue Playback
With the innovation of technology, it is increasingly difficult for companies — especially banks and credit unions — to reach their target audiences. Location based advertising via IP Targeting allows you to target your audience based off of a venue they have visited to target ads to their mobile phone or by mapping their IP […]

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09 Nov

The Most Effective Digital Marketing Strategies for Banks
With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presence is essential because it allows potential and current customers to interact and develop a closer relationship with your brand. Below is a list of different types […]

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10 Apr

Facebook Ads for Banks: Are They Effective?
There are currently a whopping 1.86 billion Facebook users worldwide. That means that as the world is becoming increasingly connected, a bank can harness Facebook’s network to reach their potential customers. Target customers of your bank most likely spend ample amounts of time on Facebook, which opens the potential for reaching them where they’re already […]

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