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21 Mar
Digital Marketing Techniques for Small Business Banking Account Acquisition
Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital marketing strategies. Gone are the days when you could rely on strictly print advertising to reliably drive the number of new business checking accounts up. […] -
14 Mar
A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan
Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing plan leaves your initiatives stranded. Here are seven planning tips to build a high-yielding marketing strategy. Plan your brand. Banks and credit unions that aren’t […] -
10 Mar
The Most Effective ROI Formula Examples for Financial Institutions
Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracking and proving ROI is essential to any digital marketing campaign. If you aren’t able to accurately quantify the results of your marketing, it is impossible to make good […] -
24 May
Quick Hacks to Create A Kick-Butt Social Selling LinkedIn Profile
Planting a garden on rocks. Driving a car with no gas. Social selling with a thin and shoddy LinkedIn profile. All of these actions are time wasters and yield few positive results. While we can’t advise you on horticulture, and we aren’t automotive experts, we can offer up some quick hacks to create a kick-butt […] -
12 Feb
Digital Bank Marketing Strategies that Help Prove ROI
sponsored event. In today’s digital world, most of a bank’s customer base spends time online, and this is where advertising dollars need to be directed to get the best return on investment. The good news is that much of online advertising is appreciably cheaper than print ads, and in many cases you only pay for […]