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06 Jul
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02 Jul
Diminishing the Myths
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be. Perceptions and misconceptions of social media and social media marketing are […] -
01 Jul
Is it time for a ‘Chief Social Media Officer’?
A Chief Social Media Officer or CSMO role might appear to some as being superfluous to an organization. Do you really need social media reporting directly into the CEO? Perhaps not. Is this just a way for those snake oil social media people to make themselves feel more important? I don’t think so. Yet and […] -
30 Jun
Military Discovers Power of Facebook & Twitter
You don’t often hear a three-star general using the word “friend” as a verb. But for Lt. Gen. Benjamin Freakley and other Army brass, a new era has brought a new language — and new tools like online social networks Twitter and Facebook. The US Armed Forces have begun to realize the amazing potential for […] -
19 Jun
How well do you know Google?
Ever since its 1998 launch, Google has become something like an online library- A really cool library, that does not smell funny, and doesn’t make you get a membership card or pay late fees. Anything you need or want, Google has. It is so easy to use and find what you are looking for, no […] -
18 Jun
The Twitter Must-Haves
By now we all recognize the amazing power and growth of the next social bug: Twitter. Twitter has proven to be a versitle and robust ‘buzz’ tool within a variety of business circles. Even so, what many people have yet to discover is the power of the varying third party tools you can use in […] -
18 Jun
Ahmadinejad Missed Social Media 101
Too bad Ahmadinejad missed Strategis’ Social Media Presenation by Pam Maloney and Adam Cupples. If he had attended he would have realized to also block twitter along with the host of other filters he placed on Facebook and Youtube. And admittedly, I am not quite a fan of twitter just yet, but no one can […] -
15 Jun
The Social Media ROI Calculator
Scoops Here. For many agencies, including Strategis, we always get the same question when trying to get clients to jump on to the social media bandwagon–How do we know the return on social media? And in all cases, the answer is…You Can’t Fully. There are programs you can put in place to which you can […] -
08 Jun
Optimize that Facebook (The Business Side)
That’s right. In today’s social media world, Facebook Business pages are becoming THE next hot thing in strategic marketing. That being said, it’s apparently important that organizations discover ways to effectively optimize their pages. Because of social Media/Marketing’s very nature, much of the added exposure provided by these outlets isn’t immediately seen. That being said, […] -
04 May
YouTube Says ‘Nuh uh I don’t think so’ to Advertising Publishers
Scoops Here. This coming from MediaWeek–YouTube has written warning slips to content producers who feature their own advertisers in videos. This is totally not cool to YouTube since it is against their TOS, not to mention they want to charge for their own advertising. Since they have not made a successful process on monetizing ads […]