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19 Jan
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08 Dec
74 Responses From Buyers In Just 120 Days Using Social Selling
The days of cold calling and blind emails are long past. In 2007, it required an average of 3.68 such contact attempts to reach a prospect. Today, that number has shot up to eight due to the proliferation of smartphones and spam filters. New techniques for sales lead generation are needed, and a recent exercise […] -
24 Nov
Learn the Difference Between Social Selling vs. Social Media Marketing
In this digitally-dominated age, it can be tempting to lump together terms like social selling and social media marketing because they sound like they are accomplishing the same thing. They definitely are not. In fact, the goals are very different. The objective of social selling is to create relationships while social media marketing is all about reach. […] -
16 Nov
Five Ways to Use Social Selling Amplify Bank Lead Generation Efforts
Financial institutions deal with stiff competition, both locally and through online channels. It’s critical for savvy banking decision makers to forge into new avenues of connecting with and attracting new clients, while simultaneously retaining their current customer base. These goals take more than simple fliers sitting in the lobby or a few local commercials. We […] -
29 Oct
Using Social Selling to Increase ROI on Your Small Business Lending
Land lines. Disco. Heavy TVs. Cold calling. All of these were once fresh, new ideas, but that time has gone. If your small business lending lead generation strategy is still cold calling, you may as well be giving your prospects away to other companies. Potential prospects don’t want to be bothered by old school selling, […] -
28 Sep
Social Selling Is Revolutionizing B2B Sales Today
From the time the cave man opened his first rock carving shop (okay, we are making this up), there has been selling. While the main goal of getting someone to realize they need your product or service is still the same, the modes of selling constantly evolve. What worked great ten years ago would flop in […] -
28 Jul
Don’t Miss the Boat! 5 Social Sales Tips that Will Explode Your Growth
Missed opportunities are considered one of the worst types of failure. Experienced CMOS keep their eye on the prize and quickly embrace new ways of expanding business. Embarking on a well-planned inbound marketing strategy is a fantastic way to find leads and drive them through your sales funnel. If you want to squeeze all the advantage out […]