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28 Jun
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07 Jun
Five Social Selling Reasons You Shouldn’t Worry About Upgrading Your LinkedIn Account
You may have considered upgrading your LinkedIn account to Navigator, and mulled over whether or not it would be worth it. Here are five reasons to choose to stay with a Basic LinkedIn account, and forget all about the wide array of features that Navigator offers its users. #1: You aren’t interesting in getting introduced to […] -
24 May
Quick Hacks to Create A Kick-Butt Social Selling LinkedIn Profile
Planting a garden on rocks. Driving a car with no gas. Social selling with a thin and shoddy LinkedIn profile. All of these actions are time wasters and yield few positive results. While we can’t advise you on horticulture, and we aren’t automotive experts, we can offer up some quick hacks to create a kick-butt […] -
17 May
Don’t Think Social Selling Reaches Your Audience? Time to Reconsider.
Social selling sounds hip and technical, and it turns some marketers off. After all, if your target buyer is older and less inclined to immerse themselves in social media, social selling is not going to return results to you, right? This thinking is far from the reality. The fact is, your company should be using social selling no matter […] -
29 Apr
Selling Social Selling to Others In Your Company: the DO’S and DON’TS
Not everyone understands or believes in the value of social selling. Perhaps they are too busy to learn a new process, or just want to stick to the sales tactics they have always used. Whatever the reason, executing social selling strategies can run into big obstacles. Since it is such a powerful tool to attract and […] -
21 Apr
Why Social Selling Matters
Traditional sales and marketing professionals may view social selling as an “addition” to current tactics. Something they add if there is extra time. Something they don’t need to spend significant resources planning. This outdated viewpoint costs companies customers and revenue, and gives competitors a chance to surge ahead. Social selling is no longer an afterthought, and […] -
12 Apr
Wearing White Before Easter: Social Selling Faux Pas to Avoid
Rules are set for almost every endeavor, whether fashion, “don’t wear white before Easter,” hygiene “brush twice a day,” or driving, “stay within the speed limit.” Perimeters like these are generally set as guideposts to create overall successful. Social selling has rules, too, but there’s a problem. Because it’s almost brand new, many sales professionals don’t […] -
04 Apr
Selling With Your Ears: The Art of Social Listening
Sales people frequently opt for talking about their processes, tweeting about their products, and blogging about their expertise. While all of these messages offer good points, to really be successful at selling, we must close our mouths, perk up our ears, and hear what our audience is saying. Social listening is key to pinpointing our […] -
04 Apr
Selling With Your Ears: The Art of Social Listening
Sales people frequently opt for talking about their processes, tweeting about their products, and blogging about their expertise. While all of these messages offer good points, to really be successful at selling, we must close our mouths, perk up our ears, and hear what our audience is saying. Social listening is key to pinpointing our […] -
02 Feb
Rock Your Marketing with These Top Ten Social Selling Tools for 2016
Evidence doesn’t lie, and it’s stacking up on the side of social selling. According to Digital Marketing Institute, “72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often than their colleagues.” With such powerful results, it’s little wonder why companies are flocking to social selling. But what […]