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15 Jan
Memorable Names for Brand Awareness
Steuart Henderson Britt, a former marketing professor, and psychologist at Northwestern University, once said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. We live in a world where you must advertise to be successful. You have to stand out from the […] -
23 Jan
SEO and PPC Are Not Mutually Exclusive
Last June, the Federal Trade Commission (FTC) required that search engines deliberately and visibly label paid advertisements so that consumers have the fair option to click or not. In November, we saw one of Google’s first attempts to comply with the FTC’s new guidelines when search engine results showed advertisements precisely labeled “ad” in the […] -
05 Dec
RSS Feeds & Their Marketing Benefits
Reading through multiple news sites, articles and blogs for information about all of your interests can be a daunting and time consuming task. This is especially true to marketers who are trying to stay up to date on the latest trends and innovations. If you find a lot of your time is lost in these […] -
05 Dec
RSS Feeds & Their Marketing Benefits
Reading through multiple news sites, articles and blogs for information about all of your interests can be a daunting and time consuming task. This is especially true to marketers who are trying to stay up to date on the latest trends and innovations. If you find a lot of your time is lost in these […] -
31 May
Netflix Viral Marketing Campaign
If you are a Netflix member/ user, you probably already have heard about the new season of Arrested Development that just came out this past Sunday. There have been several areas where Netflix has been advertising its release. Personally, I have Netflix on my Xbox, and the first thing I would see for […] -
23 May
No Advertising on Google Glass
Google Glass, which has no official release date to the public, could possibly be the most incredible piece of technology that will change the way we humans interact with each other. In an interview with Project Glass leader Babak Parviz, Parviz said that “at the moment, there are no plans for advertising on this device”. […]