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04 May
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14 Apr
How to Use Your Financial Services Website to Generate Leads
Your website says a lot about your financial institution and is often the first impression your brand makes. Additionally, people are not only critical upon a first viewing, but are also easily distracted. This, however, doesn’t mean you have to pander to your audience with gimmicks to get their attention and generate leads. Your financial […] -
05 Apr
Prove Your Bank’s Marketing ROI with These ROI Formula Examples
Proving your bank’s marketing ROI is extremely important in showing the value of marketing in a bank’s overall business plan. Many metrics and analytics exist in today’s ever increasingly digital age, but these tools must be properly analyzed, evaluated and used in order to accurately measure ROI on marketing efforts. Here are some ROI formula […] -
25 Mar
Cutting Edge Marketing Ideas for Credit Unions
Without a doubt, the competition in the financial services industry is especially tough. Therefore, credit unions need to find ways to improve their overall marketing strategy and step up their game to beat out the competition and build up their market base. While each day it is becoming harder to implement successful and unique marketing […] -
16 Mar
Highly Trackable Mortgage Lead Generation Strategies
It can be challenging to find highly trackable mortgage lead generation strategies, therefore it is difficult attract more customers while proving campaign effectiveness. There some effective strategies that help attract more customers, and with the competition in the financial industry for many of the same potential customers, these strategies are important to know and to […] -
10 Mar
Digital Customer Acquisition Strategies That Help Banks Prove ROI
Consumers today are more educated and informed than ever thanks to the rapid advancements of the internet and technology. Financial institutions need to implement modern marketing strategies that take advantage of these new mediums of communication so they can continue to attract customers. One great advantage of these modern, digital customer acquisition strategies over traditional marketing strategies […] -
18 Feb
The Most Effective Mortgage Lead Generation Strategies
Due to a high level of competition and the economy, it can be difficult to attract new potential customers looking for a mortgage. In today’s age, the practice of cold calling is essentially dead and the competition for mortgage lending in the banking industry is as high as ever. This explains why so many mortgage […] -
12 Feb
Digital Bank Marketing Strategies that Help Prove ROI
sponsored event. In today’s digital world, most of a bank’s customer base spends time online, and this is where advertising dollars need to be directed to get the best return on investment. The good news is that much of online advertising is appreciably cheaper than print ads, and in many cases you only pay for […] -
04 Dec
Prove the ROI on your Mortgage Marketing Campaigns
In the past, banks and mortgage institutions have faced difficulty in quantifying the results of their mortgage marketing efforts because traditional media advertising is hard to track and prove a true ROI. Technology and the internet have transformed the way financial institutions reach new customers and marketing mortgage products are no different. As with any marketing […] -
10 Nov
How to Make a Financial Services Website Engaging
If you want to build your online presence and attract an interested following of prospects, you will need to create a website with fresh and engaging content. This can be a challenge in the financial services industry, as the subject matter can be somewhat dull. Designing a financial services website that that creates a positive first impression […]