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21 Mar
Digital Marketing Techniques for Small Business Banking Account Acquisition
Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital marketing strategies. Gone are the days when you could rely on strictly print advertising to reliably drive the number of new business checking accounts up. […] -
10 Mar
The Most Effective ROI Formula Examples for Financial Institutions
Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracking and proving ROI is essential to any digital marketing campaign. If you aren’t able to accurately quantify the results of your marketing, it is impossible to make good […] -
25 Oct
Effective Customer Acquisition Strategies for Banks
Getting potential customers to join any brand can be quite a difficult task, and this is no exception for banks and other financial institutions. However, with the right customer acquisition strategies, a bank can be able to increase its customer base and retain it for the long-run. Today, there is a wide range of modern […] -
14 Oct
Get the Best Financial Website Design by Knowing What You Need
The Best Financial Website Design A strategy defining the goals of a financial institution website is an important value creation tool that is beneficial to its stakeholders. Financial institution website designs are most effective when they identify your company brand and unique voice while reflecting a responsive relationship with your customer base. Research and consultation in the […] -
20 Sep
How Proving Marketing ROI Can Help with your Future Bank Marketing
If you want to market your bank to potential clients as successfully as possible, there are a few things that you need to do. Proving marketing ROI is one of them, and it is extremely important. You should use all of the necessary and available tools in order to determine and analyze ROI, so that […] -
29 Jun
Prove ROI with Digital Bank Advertising Strategies
It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s digital world finds banks’ customers online most of the day, staring at ads for a number of different products. Bank advertising dollars should be […] -
03 Jun
Essential Banking Website Features to Increase & Prove ROI
Banking in the digital age is becoming a convenience that travels with customers wherever they go. Banking websites need to offer versatility and ease of use as their standards. Loyal customers as well as new prospective customers may not physically step inside a bank for months, yet they visit the bank’s website regularly for a variety of […] -
16 May
The Benefits of Highly Trackable Digital Loan Marketing Strategies
Most people today prefer doing their business and research online from the comfort of their home or on the go; and that includes their banking, too. Even if a potential client feels fairly confident they’ll walk into a branch to sign up for a loan, chances are high that they will do research about that […] -
04 May
Bank Customer Loyalty Programs That are Actually Effective
Customer loyalty programs provide your bank with a great source of repeat business as well as referrals to new customers. Investing the time, energy and effort in creating a customer loyalty program not only benefits your customers, but returns tangible dividends for your banking organization. A global consumer survey conducted by Accenture found an increase […]