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12 Feb
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04 Dec
Prove the ROI on your Mortgage Marketing Campaigns
In the past, banks and mortgage institutions have faced difficulty in quantifying the results of their mortgage marketing efforts because traditional media advertising is hard to track and prove a true ROI. Technology and the internet have transformed the way financial institutions reach new customers and marketing mortgage products are no different. As with any marketing […] -
10 Nov
How to Make a Financial Services Website Engaging
If you want to build your online presence and attract an interested following of prospects, you will need to create a website with fresh and engaging content. This can be a challenge in the financial services industry, as the subject matter can be somewhat dull. Designing a financial services website that that creates a positive first impression […] -
10 Nov
How to Make a Financial Services Website Engaging
If you want to build your online presence and attract an interested following of prospects, you will need to create a website with fresh and engaging content. This can be a challenge in the financial services industry, as the subject matter can be somewhat dull. Designing a financial services website that that creates a positive first impression […] -
04 Nov
Why Banks & Financial Institutions Need a Social Media Policy Template
Banks, credit unions and financial institutions of all sizes are now making social media an integral part of their marketing strategies. While some of this is defensive, most now recognize that a smart social media strategy can strengthen an organization’s brand, promote its products and build superior customer relationships. The challenge facing financial institutions is […] -
22 Oct
Prove ROI with These Digital & Inbound Bank Marketing Ideas
Traditional marketing alone no longer does the job when it comes to bank marketing. More people than ever look to the internet when conducting research and making purchase decisions. As such, a bank’s marketing must target consumers where they spend a lot of their time: online. Banks must consider different methods of customer acquisition and […] -
22 Oct
Prove ROI with These Digital & Inbound Bank Marketing Ideas
Traditional marketing alone no longer does the job when it comes to bank marketing. More people than ever look to the internet when conducting research and making purchase decisions. As such, a bank’s marketing must target consumers where they spend a lot of their time: online. Banks must consider different methods of customer acquisition and […] -
14 Oct
4 Features the Best Financial Website Templates Include
Your website is often the very first impression people get of your company and brand. It tells visitors not only who you are and what you can offer, but the quality of the website itself plants an image of the quality of your product or services in the heads of your customers. Not only that, […] -
01 Oct
3 Proven Bank Marketing Strategies to Attract & Retain Millennials
Millennials, those born between roughly 1982-2000, are an enormous group of consumers with high spending power and that differ from other generations in a number of ways. Companies in general and banks in particular face difficult challenges in attracting this demographic to their products and services. The bottom line is that the same ole, same […] -
18 Sep
The Ultimate Bank Website Design Checklist
Redesigning your bank’s website is a huge and extremely important project. It may seem like “just a website,” but so many small details and usability analytics go into creating a good website that caters to the end user. If you’re thinking about or starting to redesign your bank’s website, be sure to incorporate this checklist […]