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03 Apr
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21 Mar
Digital Marketing Techniques for Small Business Banking Account Acquisition
Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital marketing strategies. Gone are the days when you could rely on strictly print advertising to reliably drive the number of new business checking accounts up. […] -
10 Mar
The Most Effective ROI Formula Examples for Financial Institutions
Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracking and proving ROI is essential to any digital marketing campaign. If you aren’t able to accurately quantify the results of your marketing, it is impossible to make good […] -
25 Oct
Effective Customer Acquisition Strategies for Banks
Getting potential customers to join any brand can be quite a difficult task, and this is no exception for banks and other financial institutions. However, with the right customer acquisition strategies, a bank can be able to increase its customer base and retain it for the long-run. Today, there is a wide range of modern […] -
29 Jun
Prove ROI with Digital Bank Advertising Strategies
It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s digital world finds banks’ customers online most of the day, staring at ads for a number of different products. Bank advertising dollars should be […] -
03 Jun
Essential Banking Website Features to Increase & Prove ROI
Banking in the digital age is becoming a convenience that travels with customers wherever they go. Banking websites need to offer versatility and ease of use as their standards. Loyal customers as well as new prospective customers may not physically step inside a bank for months, yet they visit the bank’s website regularly for a variety of […] -
16 May
The Benefits of Highly Trackable Digital Loan Marketing Strategies
Most people today prefer doing their business and research online from the comfort of their home or on the go; and that includes their banking, too. Even if a potential client feels fairly confident they’ll walk into a branch to sign up for a loan, chances are high that they will do research about that […] -
14 Apr
How to Use Your Financial Services Website to Generate Leads
Your website says a lot about your financial institution and is often the first impression your brand makes. Additionally, people are not only critical upon a first viewing, but are also easily distracted. This, however, doesn’t mean you have to pander to your audience with gimmicks to get their attention and generate leads. Your financial […] -
25 Mar
Cutting Edge Marketing Ideas for Credit Unions
Without a doubt, the competition in the financial services industry is especially tough. Therefore, credit unions need to find ways to improve their overall marketing strategy and step up their game to beat out the competition and build up their market base. While each day it is becoming harder to implement successful and unique marketing […]