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22 Apr
Dodge’s 100th Year Ad Offers Appropriate Advice for All Ages
In a world where Facebook, Twitter, Instagram and Pinterest converge to share perfectly Photoshopped squares of beaches, sunsets and open fields with inspirational quotes superimposed on top; Dodge’s 2015 Challenger commercial comes as a refreshing change of pace. The debut of the 2015 Dodge Charge, 2015 Dodge Challenger and the latest SRT Viper Package coincide […] -
25 Sep
Breaking Bad, Twitter Spoilers & What It Means For Advertisers
Are Breaking Bad fans really paying attention to those TV ads? Well the companies fighting for that spot sure hope so! Some of the largest brands in the US are seeking a 30 second spot on Breaking Bad; and that may cost them up to $300,000. The advertisement cost is almost double that of ABC’s […] -
13 Jun
Is being viral effective enough for Dollar Shave Club?
Introduced last year, Dollar Shave Club lends many forgetful men a hand shipping out blades every month for as low as $3 per month (including delivery) to make sure that every man gets his face clean. The first video of Dollar Shave Club “DollarShaveClub.com – Our Blades Are F***ing Great” gained 10.5 million views so […] -
31 May
Netflix Viral Marketing Campaign
If you are a Netflix member/ user, you probably already have heard about the new season of Arrested Development that just came out this past Sunday. There have been several areas where Netflix has been advertising its release. Personally, I have Netflix on my Xbox, and the first thing I would see for […] -
26 Jun
Using Songs In Advertisements The Right Way
The Black Keys’ suing Pizza Hut for using a rendition of their song “Gold on the Ceiling” to advertise their pizza is not the first time an artist has voiced distaste over their song’s use in a commercial and definitely it won’t be the last. When used in the right time and context, a song […]