Category: Branding

  • 07 May

    The Challenges Behind Measuring Bank Marketing ROI

    One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, the DBR asked execs in 300 financial institutions about critical trends shaping banks’ and credit unions’ marketing objectives and […]
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  • 22 Mar

    Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players

    Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tendencies and technologies that industry competitors will be taking advantage of, what is often missed is the why instead of just the how. The fundamentals […]
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  • 25 Jan

    The Top 3 Super Bowl Ads That Did Marketing Right

    As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull. Over 100 million people get together in living rooms across the country to cheer on their team or hope for revenge on […]
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  • 16 Jan

    Making Your Brand More Human?

    With an abundance of  digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is up to us to keep them! This is when we are called to “be human”. Making your brand more human increases your chances of creating […]
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  • 21 Dec

    Marketing & Craft Beer: What Marketers Can Learn

    Few experiences are more satisfying than the first sip of a good, craft beer. Many people even proudly consider themselves craft beer enthusiasts. Unfortunately, without the time or expertise to tell their own stories, too many craft brewers can be missed by potential fans. Drinkers finish the bottle and move on to the next label. […]
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  • 07 Mar

    On Good Websites

    In today’s digital age, your customers are expecting a website, for branding’s sake!  (pun intended).  We’ve said it before, and we’ll say it again:  a website can make or break your brand. So, what makes a good website? Funny you ask—we were just getting to that.  Of course, what makes a website great depends partly […]
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  • 18 Feb

    2014: The Year of Mobile

    Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website.  Rather, it is a question of understanding how this shift towards mobile communications ultimately affects every corner of business, marketing and consumption.   Marshall McLuhan once suggested that “the medium is the message,” […]
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  • 17 Apr

    Important Steps When Rebranding a Company:

    Whether it’s because you made mistakes in your previous business, sales are low, or your market has shifted, it’s important to know the steps it takes to rebrand a company. You may not know what rebranding entails, but GUESS WHAT?! You will! So, without further ado, here are the important steps you should be aware […]
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