Category: Advertising

  • 02 Aug

    5 Essential Elements of a Successful Digital Campaign

    A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to the customer that leads to a successful conversion. So, what are the building blocks needed to construct a great campaign guaranteed to drive new business? Solid Research […]
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  • 15 May

    How to Calculate Your Marketing ROI

    The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through marketing efforts. This has generated much debate as there is no consensus on how to calculate return on marketing dollars. Far from the debate, the advent of digital marketing has […]
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  • 07 May

    The Challenges Behind Measuring Bank Marketing ROI

    One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, the DBR asked execs in 300 financial institutions about critical trends shaping banks’ and credit unions’ marketing objectives and […]
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  • 22 Mar

    Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players

    Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tendencies and technologies that industry competitors will be taking advantage of, what is often missed is the why instead of just the how. The fundamentals […]
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  • 25 Jan

    The Top 3 Super Bowl Ads That Did Marketing Right

    As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull. Over 100 million people get together in living rooms across the country to cheer on their team or hope for revenge on […]
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  • 17 Jan

    Voice Recognition, IoT and the Future of SEO Marketing

    One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Alexa, Apple’s Siri and Google Assistant. These technologies use “wake words” to connect users to cloud systems that allow them to perform a multitude of operations, such as controlling devices in […]
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  • 16 Jan

    Making Your Brand More Human?

    With an abundance of  digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is up to us to keep them! This is when we are called to “be human”. Making your brand more human increases your chances of creating […]
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  • 27 Jun

    Rocks – Paper – Scissors…Hammer – Magnet

    Comparing inbound marketing to outbound marketing is like playing a game of rock-paper-scissors.  The age-old dilemma always begs: if rock crushes scissors, scissors cuts paper, and paper covers rock, then which is the strongest? Our answer: none of them.  We prefer to use more advanced tools for marketing. For much of the 20th century, outbound […]
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  • 22 Apr

    Dodge’s 100th Year Ad Offers Appropriate Advice for All Ages

    In a world where Facebook, Twitter, Instagram and Pinterest converge to share perfectly Photoshopped squares of beaches, sunsets and open fields with inspirational quotes superimposed on top; Dodge’s 2015 Challenger commercial comes as a refreshing change of pace. The debut of the 2015 Dodge Charge, 2015 Dodge Challenger and the latest SRT Viper Package coincide […]
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  • 18 Feb

    2014: The Year of Mobile

    Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website.  Rather, it is a question of understanding how this shift towards mobile communications ultimately affects every corner of business, marketing and consumption.   Marshall McLuhan once suggested that “the medium is the message,” […]
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