-
28 Jun
Social Selling Is the Future of Lead Generation, and the Future Is Now
Long-range success is all about being able to evolve and adapt. Those who do it well thrive, and those that don’t, falter. Social selling is a key component in the modern day sales environment that drives new sales opportunities, and has emerged from “something to do if you have time” to “necessity.” If your company isn’t participating in social selling, […] -
17 May
Don’t Think Social Selling Reaches Your Audience? Time to Reconsider.
Social selling sounds hip and technical, and it turns some marketers off. After all, if your target buyer is older and less inclined to immerse themselves in social media, social selling is not going to return results to you, right? This thinking is far from the reality. The fact is, your company should be using social selling no matter […] -
29 Apr
Selling Social Selling to Others In Your Company: the DO’S and DON’TS
Not everyone understands or believes in the value of social selling. Perhaps they are too busy to learn a new process, or just want to stick to the sales tactics they have always used. Whatever the reason, executing social selling strategies can run into big obstacles. Since it is such a powerful tool to attract and […] -
14 Apr
How to Use Your Financial Services Website to Generate Leads
Your website says a lot about your financial institution and is often the first impression your brand makes. Additionally, people are not only critical upon a first viewing, but are also easily distracted. This, however, doesn’t mean you have to pander to your audience with gimmicks to get their attention and generate leads. Your financial […] -
29 Mar
Land A Speaking Spot at Inbound 2016 with These Five Steps
If you are a marketing expert that’s been a speaker for a decade, or you only have a single speaking engagement on your resume, you may be gazing wistfully at the lineup for Inbound 2016. Get moving! With your expertise, speaking style, and body of knowledge, you would be a hit. Not sure how to […] -
08 Dec
74 Responses From Buyers In Just 120 Days Using Social Selling
The days of cold calling and blind emails are long past. In 2007, it required an average of 3.68 such contact attempts to reach a prospect. Today, that number has shot up to eight due to the proliferation of smartphones and spam filters. New techniques for sales lead generation are needed, and a recent exercise […] -
16 Nov
Five Ways to Use Social Selling Amplify Bank Lead Generation Efforts
Financial institutions deal with stiff competition, both locally and through online channels. It’s critical for savvy banking decision makers to forge into new avenues of connecting with and attracting new clients, while simultaneously retaining their current customer base. These goals take more than simple fliers sitting in the lobby or a few local commercials. We […] -
29 Oct
Using Social Selling to Increase ROI on Your Small Business Lending
Land lines. Disco. Heavy TVs. Cold calling. All of these were once fresh, new ideas, but that time has gone. If your small business lending lead generation strategy is still cold calling, you may as well be giving your prospects away to other companies. Potential prospects don’t want to be bothered by old school selling, […]