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08 Jun
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27 Nov
How Banks & Credit Unions Can Utilize IP Targeting and Venue Playback
With the innovation of technology, it is increasingly difficult for companies — especially banks and credit unions — to reach their target audiences. Location based advertising via IP Targeting allows you to target your audience based off of a venue they have visited to target ads to their mobile phone or by mapping their IP […] -
13 Dec
IP Targeting as the Newest Way to Ensure B2B Success
If you’re looking to increase the ROI of your campaigns, there are a number of ways you can go about it. You can be sure to choose a holistic, commercially-focused way that is focused primarily on marketing mix modeling, using IP targeting to make your move in marketing. This way, as an analytic organization, you’ll get a […] -
12 Dec
Three Key Benefits of Adding IP Targeting to Direct Mail Campaigns
Reaching qualified leads easier, with less of a financial investment sounds too good to be true right? Not so! IP targetingreturns robust results at a fraction of the cost of other online advertising options. What is IP targeting? It is the marketing strategy of pinpointing a potential buyer’s computer IP address, and then sending them ads specifically […] -
16 Nov
A Marketing Snapshot: IP Targeting vs. Pay-Per-Click
Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. How do we make certain we aren’t wasting our budgets, reaching the wrong audience, and missing return on investment (ROI)? Many of us have tried Pay-per-click (PPC) marketing, and may have seen results. However, when it comes […] -
08 Nov
IP Targeting for Banks
It is important for businesses to choose marketing campaigns that not only fit their business model, but that maximize their return on investment (ROI). Direct mailing and emails hit some targeted customers, but also target people who have no interest. Consumers block cookies and pop-up ads. Internet protocol (IP) targeting is a way for banks and other […] -
27 Oct
IP Targeting: Your Company’s Framework for A Successful Yearly Strategy
All marketing initiatives require a strategic focus in order to reap the biggest return on investment (ROI). Successful IP targeting is no different. While this digital targeting strategy offers up many rich benefits and well-defined specificity, it still needs to be approached in a planned way, and laid out with specific end goals in mind. Fortunately, such […] -
24 Oct
Can IP Targeting Increase Your Business? Yes It Can!
Intensify Your Online Lead Generation Is your sales team only using email and phone calls to follow up with interested prospects? Is their workload heavy and their ROI light? Are key prospects falling through the cracks and out of your sales funnel? Would you like to utilize online advertising to re-connect with qualified leads, but […] -
24 Oct
Can IP Targeting Increase Your Business? Yes It Can!
Intensify Your Online Lead Generation Is your sales team only using email and phone calls to follow up with interested prospects? Is their workload heavy and their ROI light? Are key prospects falling through the cracks and out of your sales funnel? Would you like to utilize online advertising to re-connect with qualified leads, but […] -
19 Oct
Understanding IP Targeting Basics: Easy as 1-2-3
Successful marketing demands that the product or service be located in the right place. In fact, that’s one of the 4 P’s of the marketing concept. Traditional marketer advertising efforts struggled with getting their message to their preferred audience, and considered reaching a small percentage of potential customers a victory. For example, a billboard may […]