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17 Jan
Voice Recognition, IoT and the Future of SEO Marketing
One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Alexa, Apple’s Siri and Google Assistant. These technologies use “wake words” to connect users to cloud systems that allow them to perform a multitude of operations, such as controlling devices in […] -
29 Mar
Land A Speaking Spot at Inbound 2016 with These Five Steps
If you are a marketing expert that’s been a speaker for a decade, or you only have a single speaking engagement on your resume, you may be gazing wistfully at the lineup for Inbound 2016. Get moving! With your expertise, speaking style, and body of knowledge, you would be a hit. Not sure how to […] -
25 Mar
Cutting Edge Marketing Ideas for Credit Unions
Without a doubt, the competition in the financial services industry is especially tough. Therefore, credit unions need to find ways to improve their overall marketing strategy and step up their game to beat out the competition and build up their market base. While each day it is becoming harder to implement successful and unique marketing […] -
10 Mar
Digital Customer Acquisition Strategies That Help Banks Prove ROI
Consumers today are more educated and informed than ever thanks to the rapid advancements of the internet and technology. Financial institutions need to implement modern marketing strategies that take advantage of these new mediums of communication so they can continue to attract customers. One great advantage of these modern, digital customer acquisition strategies over traditional marketing strategies […] -
22 Oct
Prove ROI with These Digital & Inbound Bank Marketing Ideas
Traditional marketing alone no longer does the job when it comes to bank marketing. More people than ever look to the internet when conducting research and making purchase decisions. As such, a bank’s marketing must target consumers where they spend a lot of their time: online. Banks must consider different methods of customer acquisition and […]