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17 Jan
Voice Recognition, IoT and the Future of SEO Marketing
One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Alexa, Apple’s Siri and Google Assistant. These technologies use “wake words” to connect users to cloud systems that allow them to perform a multitude of operations, such as controlling devices in […] -
08 Jun
Reach Your Millennial Target Audience Where They Spend Their Time Online
Surveys reveal that most Millennials (aged 18-34) spend the majority of their time online on social media, entertainment sites & apps. If you’re a company looking to enter and target the Millennial market? Then it’s important that you know where this younger generation spends their time online. Some of the most effective platforms, services and […] -
09 Nov
The Most Effective Digital Marketing Strategies for Banks
With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presence is essential because it allows potential and current customers to interact and develop a closer relationship with your brand. Below is a list of different types […] -
14 Mar
A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan
Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing plan leaves your initiatives stranded. Here are seven planning tips to build a high-yielding marketing strategy. Plan your brand. Banks and credit unions that aren’t […] -
30 Jan
4 Key Ways to Reach Your Goals with Social Selling
Social selling is a powerhouse in today’s purchasing environment. More decision makers than ever before are researching their purchases and making connections on social media platforms. Companies without a social media presence are missing out on valuable opportunities. Done right, social selling allows companies to reap great rewards. Strategically set your social selling initiatives up so that your company reaches […] -
16 Nov
A Marketing Snapshot: IP Targeting vs. Pay-Per-Click
Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. How do we make certain we aren’t wasting our budgets, reaching the wrong audience, and missing return on investment (ROI)? Many of us have tried Pay-per-click (PPC) marketing, and may have seen results. However, when it comes […]