-
18 Jan
-
14 Mar
A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan
Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing plan leaves your initiatives stranded. Here are seven planning tips to build a high-yielding marketing strategy. Plan your brand. Banks and credit unions that aren’t […] -
17 May
Don’t Think Social Selling Reaches Your Audience? Time to Reconsider.
Social selling sounds hip and technical, and it turns some marketers off. After all, if your target buyer is older and less inclined to immerse themselves in social media, social selling is not going to return results to you, right? This thinking is far from the reality. The fact is, your company should be using social selling no matter […] -
16 Nov
Five Ways to Use Social Selling Amplify Bank Lead Generation Efforts
Financial institutions deal with stiff competition, both locally and through online channels. It’s critical for savvy banking decision makers to forge into new avenues of connecting with and attracting new clients, while simultaneously retaining their current customer base. These goals take more than simple fliers sitting in the lobby or a few local commercials. We […] -
13 Nov
Mobile Deposits Are Revolutionizing Banking
Convenient banking no longer requires you visit a branch. With nearly a quarter of all banking deposits now done remotely with Remote Deposit Capture (RDC), customers can deposit checks from the convenience of their own homes. This trend is growing by a staggering 10 percent, while in-bank visits are dropping by the same margin. Our […] -
12 Jul
What Women Want… From Banks That Is
The question that men have been struggling to find an answer to for years and years: what do women want? While this question may never be answered completely, we have an idea of what women want from their banks. According to MasterCard Worldwide, 95% of women make financial decisions for their households. This is an […] -
09 Aug
How to Avoid The Catch-22 Of Personal Banking
Dissatisfied with your Bank of America or Citibank account but reluctant to switch? Join the club. Javelin’s 2012 Financial Institution Vulnerability Index indicates that about 11% of consumers surveyed in March 2012 indicate they are at risk of switching primary financial institutions in the coming year, putting $675 billion in deposits at risk. Despite the […]