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24 May
Quick Hacks to Create A Kick-Butt Social Selling LinkedIn Profile
Planting a garden on rocks. Driving a car with no gas. Social selling with a thin and shoddy LinkedIn profile. All of these actions are time wasters and yield few positive results. While we can’t advise you on horticulture, and we aren’t automotive experts, we can offer up some quick hacks to create a kick-butt […] -
14 Apr
How to Use Your Financial Services Website to Generate Leads
Your website says a lot about your financial institution and is often the first impression your brand makes. Additionally, people are not only critical upon a first viewing, but are also easily distracted. This, however, doesn’t mean you have to pander to your audience with gimmicks to get their attention and generate leads. Your financial […] -
12 Apr
Wearing White Before Easter: Social Selling Faux Pas to Avoid
Rules are set for almost every endeavor, whether fashion, “don’t wear white before Easter,” hygiene “brush twice a day,” or driving, “stay within the speed limit.” Perimeters like these are generally set as guideposts to create overall successful. Social selling has rules, too, but there’s a problem. Because it’s almost brand new, many sales professionals don’t […] -
04 Apr
Selling With Your Ears: The Art of Social Listening
Sales people frequently opt for talking about their processes, tweeting about their products, and blogging about their expertise. While all of these messages offer good points, to really be successful at selling, we must close our mouths, perk up our ears, and hear what our audience is saying. Social listening is key to pinpointing our […] -
04 Apr
Selling With Your Ears: The Art of Social Listening
Sales people frequently opt for talking about their processes, tweeting about their products, and blogging about their expertise. While all of these messages offer good points, to really be successful at selling, we must close our mouths, perk up our ears, and hear what our audience is saying. Social listening is key to pinpointing our […] -
18 Feb
The Most Effective Mortgage Lead Generation Strategies
Due to a high level of competition and the economy, it can be difficult to attract new potential customers looking for a mortgage. In today’s age, the practice of cold calling is essentially dead and the competition for mortgage lending in the banking industry is as high as ever. This explains why so many mortgage […] -
02 Feb
Rock Your Marketing with These Top Ten Social Selling Tools for 2016
Evidence doesn’t lie, and it’s stacking up on the side of social selling. According to Digital Marketing Institute, “72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often than their colleagues.” With such powerful results, it’s little wonder why companies are flocking to social selling. But what […] -
28 Sep
Social Selling Is Revolutionizing B2B Sales Today
From the time the cave man opened his first rock carving shop (okay, we are making this up), there has been selling. While the main goal of getting someone to realize they need your product or service is still the same, the modes of selling constantly evolve. What worked great ten years ago would flop in […]