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21 Apr
Why Social Selling Matters
Traditional sales and marketing professionals may view social selling as an “addition” to current tactics. Something they add if there is extra time. Something they don’t need to spend significant resources planning. This outdated viewpoint costs companies customers and revenue, and gives competitors a chance to surge ahead. Social selling is no longer an afterthought, and […] -
12 Apr
Wearing White Before Easter: Social Selling Faux Pas to Avoid
Rules are set for almost every endeavor, whether fashion, “don’t wear white before Easter,” hygiene “brush twice a day,” or driving, “stay within the speed limit.” Perimeters like these are generally set as guideposts to create overall successful. Social selling has rules, too, but there’s a problem. Because it’s almost brand new, many sales professionals don’t […] -
08 Dec
74 Responses From Buyers In Just 120 Days Using Social Selling
The days of cold calling and blind emails are long past. In 2007, it required an average of 3.68 such contact attempts to reach a prospect. Today, that number has shot up to eight due to the proliferation of smartphones and spam filters. New techniques for sales lead generation are needed, and a recent exercise […] -
22 Sep
Five Reasons Your Company Should Cancel HubSpot
You implemented HubSpot, and for one reason or another, you aren’t experiencing a smooth transition. In fact, you are thinking you may quit HubSpot and go back to your previous inbound marketing activities. Here are five reasons your company should quit HubSpot. #1: Your company has too much business already. If you enjoy more business than you can […] -
10 Aug
Stop B2B Telemarketing Initiatives NOW! 4 Reasons Why
A portion of B2B marketers still employ telemarketing tactics to connect with leads. If you are one of them, there is a better way! Here are four reasons to stop B2B telemarketing now, and essential actions to take that generate more qualified B2B leads. #1: Telemarketing is annoying. A call to people who have never heard […] -
06 Aug
Insiders SaaS Marketing Plan: 4 ways we get your App to sell itself
Choosing how to effectively market your SAAS spins even hard core veteran marketers into a quandary. What works? What is a waste of time? Which tactics do we employ? And on it goes. When it comes to SAAS marketing, understanding that the bottom line is attracting, closing, and retaining clients is half the battle. From […] -
30 Jul
Practicing What We Preach: B2B Marketing Agency Inbound Success Story
Inbound marketing. Some marketers mutter this phrase in frustration and irritation. Members of our marketing and sales teams, however, sing-song it along with the snoopy dance. The reason? We know it works! Our B2B marketing agency implemented a cohesively designed inbound plan with valuable content that we hoped would engage our audience. We took the time to […]