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15 May
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07 May
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Banking Report’s sixth annual Financial Marketing Trends survey, the DBR asked execs in 300 financial institutions about critical trends shaping banks’ and credit unions’ marketing objectives and […] -
22 Mar
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tendencies and technologies that industry competitors will be taking advantage of, what is often missed is the why instead of just the how. The fundamentals […] -
25 Jan
The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull. Over 100 million people get together in living rooms across the country to cheer on their team or hope for revenge on […] -
16 Jan
Making Your Brand More Human?
With an abundance of digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is up to us to keep them! This is when we are called to “be human”. Making your brand more human increases your chances of creating […] -
28 Mar
Top Five Reasons to Hire an Ad Agency for Your Bank’s Marketing
Marketing and customer acquisitions are extremely important in the ever-competitive banking industry. Besides, marketing can be very complex and involved, especially for banks that have so many other duties and objectives to fulfill. Working with an agency can help bring your bank’s marketing to the next level and create more impact on your bottom line. Below […]